Ad of the Month

This commercial is actually not real.

It was the winner of The Gruen Transfer pitch. The Gruen Transfer is a show about advertising, how it works, and how it works on us.

In a segment called 'The Pitch', ad agencies compete to fulfill a seemingly impossible brief. In this segment, two agencies competed to design a commercial that would make Australians want to invade their neighbors to the southeast.

This is the winning commercial.